10+ Years Experience
SHOC | Sports Helmet Optical Conversions
Director of Digital Marketing
From establishing relations and working alongside major brands such as Adidas. Create a user-friendly e-commerce storefront, alongside shopping campaign development for various digital platforms.
- Ranked in the top 1% of highest trafficking stores in Shopify.
-increased company growth by 45% since the start of my tenure.
- Increased abandon cart email success rate to 12%; global average is 7%.
- Increased creative content engagement, both paid and organically. Resulting in a higher CTR along with increased web traffic.
-Created and monitored paid advertising campaigns. Including social media via power editor, google merchant, google search network, and display networks for Google Adwords. Noted spiked sales +42.6% during football season.
- Southeast USA product development rep
-Official supplier for football visors in the 2018 US Army All American game.
*Notable Signees: University of Oklahoma, University of Oregon, Marshawn Lynch (Oakland Raiders), Julio Jones (Atlanta Falcons), amongst many other NFL players.
Analytical and Growth Reports
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Linen Locker, LLC
Marketing Consultant (1099)
June 2017 - November 2017
-Developed, designed and maintained 12 websites ( 5 e-commerce); see portfolio. Including graphics, copy write, alongside UX/UI interface for each site.
-Direct communications facilitator for participating countries in the 2017 World Rowing Championships.
-PPC campaign development. *increased conversions and CTR from .37% to 3.28% at .11$ CPC*
-Digital ad designs for both search and display networks; including email campaign management.
-Commercial and sports channel development (IMG, Westin, Hyatt, Oakland Raiders)
Web and Reputation Intelligence Director
Nov 2016 – May 2017
Founder and CEO
December 2011 – December 2106
Director of Marketing and Business Development
February 2007 – July 2011
•Developed the marketing strategy for new and existing projects and events•Oversaw the implementation of the Marketing strategy - including campaigns, events, digital marketing, and Public Relations.•Worked closely with the sales team and other employees; enabling them to meet their quotas and sale objectives by providing them with appropriate tools, materials.•Guided the day to day activities of the marketing team.•Developed, designed, and delivered marketing and communications strategies for 101 MG.•Kept up with the analysis of the competitive environment and consumer trends of the hospitality industry
- Responsible for all large project events, whether offsite or onsite. Responsibilities include, event management, preparing proposals, promotions, ordering, budgeting, along with staffing a team of 15+ for every project.
Broad Beach Media
Sr. Account Executive | Independent Contractor
July 2004 – April 2007
•Performed market research for the North Florida Business Report, Welcome magazine, INsite magazine, Gainesville Survival Guide, Navigator, and Gator Super Savers.•Created and implemented a new distribution system.•Consulted clients with overall guidance on advertising strategy, ad layout and design.
University of Florida
Bachelors of Science Degree
Hospitality and Business Management
Updated January 2018
PDF Resume | Portfolio | Background Check Report