How Do I Help You?
Every client is different. While below is a quick look at some of the many SEO and consulting services I offer, I will custom-tailor my services to fit your unique situation, goals, needs, and budget.
SEO Audit
Search Engine Optimization
My SEO site audit provides an in-depth, multifaceted assessment of your website where I go through dozens of SEO factors, which are documented in an easy-to-follow, prioritized action plan. The audit takes a look at everything your site needs that both your audience and search engines will love.
User Experience Audit
How users engage and interact with your website can influence your overall search engine rankings. I'll review UX factors such as your navigational structure, page speeds, and mobile responsiveness, and propose tweaks that can drastically improve your SEO and your conversion rates.
Multidimensional Analytics
I take a hard look at your traffic analytics, your current rankings, and how your users behave on your website. Interpreting this crucial data not only provides a baseline to measure against, but also offers key insights that might help to uncover snags, identify missed opportunities, and boost sales.
Topical Research
I go beyond just keywords. I dive into the topics and trends your target audience is actually interested in, asking questions about, and actively searching for. I also look at your competition, uncover any gaps, and provide you with an actionable plan for attracting highly targeted, potential traffic.
Content Strategy
Creating valuable content that users will love, engage with, and share is an important key in attracting qualified leads. But creating content alone is not enough. Understanding what your competitors are doing, timing your content delivery, and optimizing it for maximum performance are just as key.
Reporting and Training
My ongoing consulting and SEO services can show you best practices, and help to continually improve your site's visibility and usability. It also may provide a perceptive observation on any important search engine algorithm changes that might affect you, and how to adequately prepare for them.
What Can You Expect?
Focus on topics, not keywords
* Snapshot of the last 7 days of a site I optimized, which went from 137 visitors a month to 1,128 and climbing, resulting in a 723% increase.
Effective, long-term SEO focuses on the user's search intent. That's why I put my effort into increasing the overall qualified organic traffic rather than chasing after individual vanity keyword metrics.
Today, search engines want to give users not only the best possible information but also the best possible experience when consuming that information. This is where UX and SEO start to interact.
That's why I analyze a variety of search factors and key performance areas using premium tools and resources, such as Google Analytics, Search Console, SEM Rush, Ahrefs, SpyFu, and many others.
I then map out an action plan, which falls into three phases.
- Identify topics and trends that your target market is interested in, particularly when researching solutions to their problems.
- Optimize your existing content based on that research, and create a content strategy to attract and educate prospects, as well as compelling copy that moves them to take action.
- Improve your conversion rates by optimizing landing pages, improving load speeds, fixing crawl errors, removing snags, adding eye gravity, and integrating lead capturing devices.
About Me
Strategic Digital Marketer for SaaS, B2B, & B2C
I'm a full stack developer & marketing director; an all in one package. I evaluate products, services, and their target audiences.
Over my 15+ years of professional experience, I found a zest for digital marketing and data-driven storytelling. To most, it's not an exciting career path, but to me, I embrace it with a passion. The reason being, I understand the power and inner-workings of web presence to the ideal audience. In my free time, you can find me constantly educating myself and perfecting my trade. Currently, I have 30 digital marketing certifications. Do I know everything? Absolutely not. However, I am capable of figuring it out faster than most and will deliver the results you are seeking.
Honesty and doing the right thing, are my core values. I refuse to give people false hope or sell services that are not necessary for their success. This is why I treat every company I have ever consulted for like it is my own venture. Treat people like you would like to be treated, not just a client on the books.
Managing a business relies heavily on teamwork. Taking accountability to one’s given position is the key to the business's overall success. I can be the head Chief if needed, but just like any Chief once was, they began as an Indian working with all the members of the tribe. I have been both the Indian and the Chief. Regardless of the role or complexity of the project, I assure you I will give you what we need to succeed.
I look forward to having a conversation with you.
Digital Specializations
- Digital Marketing
- Web Development
- SEO + Creative Content
- HTML
- Adwords + Analytics
- Graphic Design
- Media Buying
- Social Media
- Reputation Intelligence
Professional Experience
15+ Years Experience
ON1 Digital
Principal Consultant
Nov 2015 – Present
- Leading and providing organizational leadership to digital, content curation, site traffic, email campaign, and sales conversions to increase revenue.
Increased 35% revenue month to month on 3rd party online marketplace – Amazon Seller Central, eBay, Facebook, and Walmart sales channels
Manage and track eCommerce performance and adjust price, quality, and quantities to increase sales
Plan and build branding strategy across all media channels
Manage all Google, Bing PLA and social media campaigns - increased more than 13% conversion rate
Improve user online shopping experience, create abandon cart flow, email campaign creative design which accrued +21% open rate
Research, collect and analyze marketing data, prepare monthly sales reports.
Generate, create and support marketing promos, video, social media, content marketing and proofread all curated contents and reducing bounce rate as low as 8%
Maintain and manage eCommerce best practices, aligned with merchandising strategies
Provide project strategy, milestones, timelines and deliverables
Consistently review, monitor and react to program performance
Perform A/B testing on various landing page designs to improve conversion rates.
Provided operational leadership and strategic planning to manage entire digital marketing for clients, which include both B2C and B2B.
Reviewed and coordinated system changes, transition management, and client education regarding improved technology.
Leveraged skills in design and code optimization, content and copy optimization, and direct analytics and R&D processes.
Created customized analytical dashboard via datastudio.google for monthly reports based on clients' needs/requirements.
Demonstrated solid proficiency in keyword research and natural search opportunity identification techniques via SEMrush.
Identified marketing accountabilities and ownership across the organization, and integrated scalable marketing processes.
Provided oversight and expertise in Google, Facebook, Bing, and Amazon ads PPC campaigns, and monitored new areas of Search Engine Algorithm changes that attribute to digital marketing.
Coached, guided and mentored junior and senior SEO specialists - helped develop new internal SEO tools.
Additional scope of responsibilities included growing channel revenue, improving online marketing reporting, and management of digital agencies.
eCommerce Stores I've Helped Scale
Marketing Consultant (1099)
June 2017 - November 2017
-Developed, designed and maintained 12 websites ( 5 e-commerce); see portfolio. Including graphics, copy write, alongside UX/UI interface for each site.
-Direct communications facilitator for participating countries in the 2017 World Rowing Championships.
-PPC campaign development. *increased conversions and CTR from .37% to 3.28% at .11$ CPC*
-Digital ad designs for both search and display networks; including email campaign management.
-Commercial and sports channel development (IMG, Westin, Hyatt, Oakland Raiders)
Founder and CEO
December 2011 – December 2106
During this venture, I gained the knowledge, experience, and skill set that molded me into a ‘Jack of all trades’, in the digital marketing field. During this tenure, I did not outsource one thing, strictly for budget reasons. I took it upon myself to do everything, from the technical to the janitorial. I may have spent more time on certain projects then I should have. However, what I didn't realize is that I was teaching myself skills in every department of any company. The reward for mastering these skills is that I was able to run a successful, profitable business, and find my digital zest.
- Founded the first dedicated Indoor Cycling studio in Sarasota County
- Developed the business plan for ON1 Cycle®
- Managed the day to day operations of the business; including staffing, training, teaching, scheduling, payroll, accounting, and customer relations.
- Responsible for brand & content consistency across all deliverable marketing channels.
- Very accustomed with WordPress, Strikingly, Google Ad Words, Analytics, and the driving force behind SEO.
- Launched apparel line with e-commerce platforms; including Shopify and woo-commerce.
- Procured a registered trademark via USPTO for ON1 Cycle®.
101 MG
Director of Marketing and Business Development
February 2007 – July 2011
•Developed the marketing strategy for new and existing projects and events
•Oversaw the implementation of the Marketing strategy - including campaigns, events, digital marketing, and Public Relations.
•Worked closely with the sales team and other employees; enabling them to meet their quotas and sale objectives by providing them with appropriate tools, materials.
•Guided the day to day activities of the marketing team.
•Developed, designed, and delivered marketing and communications strategies for 101 MG.
•Kept up with the analysis of the competitive environment and consumer trends of the hospitality industry- Responsible for all large project events, whether offsite or onsite. Responsibilities include, event management, preparing proposals, promotions, ordering, budgeting, along with staffing a team of 15+ for every project.
University of Florida
Bachelors of Science Degree
Hospitality and Business Management
2001-2006
Portfolio
Full Stack Develop + Design
UX/UI DESIGN
-LOGOS-
-CONTENT ENHANCEMENT-
DESIGNED IN PSD
-Display Ads-
Google | Facebook Ads
ACCREDITED CONTINUING EDUCATION
I currently have 30 active certifications in the digital marketing field.
Accrediting Platforms Include:
Google - YouTube - Shopify - SEMrush - HubSpot - Microsoft
I help businesses grow their exposure and revenue through marketing strategies and lead generation. Some services include:
✓ SEO, technical SEO, CRO, and UX
✓ Site architecture and journey mapping
✓ Web auditing, planning, and strategy
✓ Content marketing and copywriting
✓ Online tools, analytics, and insightsLet’s connect and see if there’s a fit.
