Effective, long-term SEO focuses on the user's search intent. That's why I put my effort into increasing the overall qualified organic traffic rather than chasing after individual vanity keyword metrics.
Today, search engines want to give users not only the best possible information but also the best possible experience when consuming that information. This is where UX and SEO start to interact.
That's why I analyze a variety of search factors and key performance areas using premium tools and resources, such as Google Analytics, Search Console, SEM Rush, Ahrefs, SpyFu, and many others.
I then map out an action plan, which falls into three phases.
- Identify topics and trends that your target market is interested in, particularly when researching solutions to their problems.
- Optimize your existing content based on that research, and create a content strategy to attract and educate prospects, as well as compelling copy that moves them to take action.
- Improve your conversion rates by optimizing landing pages, improving load speeds, fixing crawl errors, removing snags, adding eye gravity, and integrating lead capturing devices.